The Science of Warmth: Why Wool Outperforms Synthetics When the temperature drops, most of us reach instinctively for something warm. But what does warm actually mean? And why does wool — a fibre perfected by nature — consistently outperform synthetic alternatives made in laboratories? At WeLoveWildWool, we believe the answer lies in the science. Warmth Is Not Just Thickness True

The Rich Tapestry of Wool: A Journey Through History   Welcome to the world of wild wool, where nature’s finest fibers have woven their way through human history, creating a narrative that is as rich and varied as the landscapes from which they come. At We Love Wild Wool, we celebrate the beauty, sustainability, and versatility of wool, but have

We have all heard of Merino wool and maybe you own one of our merino wool scarves or throws. But how often should I wash my merino wool item is one question many people wonder that I wanted to explore in this blog. Merino wool is a relatively new fibre to mainstream shopping that is becoming more and more popular

As Easter hops towards us I want to write about something seasonal and yet related to what we are all about here at Wild Wool. I started thinking of chocolate bunnies, then rabbits and very quickly it lead me to this video I saw about angora. I have wanted to write about this since I saw a video from PETA

Hello dearest Wild and Woolly friends As we poke our heads out from a deep winter and spring starts to blossom we find ourselves in a new office. I just moved house and now we have a new fresh and larger office space from which to create a summer feel for Wild wool, hence the long blog silence for some